𝑩𝒆𝒉𝒊𝒏𝒅 𝒕𝒉𝒆 𝑩𝒓𝒂𝒏𝒅

The inspiration behind Ryse came from a want to create something that opposes the separation of society due to our differences. The brand Ryse stands for three things. First, Ryse represents just that, the act of rising or in this case Rysing. Rising has many definitions but only two are the ones Ryse will epitomize as a brand. One is to become an active in opposition or resistance; to become an active opposition or resistance against the separation of society because of our differences.

The second definition is, to spring up or grow; amplifying the love and unity of society regardless of the countless differences we have that should be instead celebrated. Love on everyone everywhere no matter the race, religion, sexual orientation, color, or creed etc. 

Ryse also stands for Real Young Sound Everywhere. Trying to personify not only my love for music into the brand but what has helped many throughout this difficult journey called life. Music is a universal language that speaks through all cultures in many ways with the variety of genres and styles of music. From the rhythms, to lyrics, notes, or chords all have a way of making us feel a multitude of emotions. Love, hate, vulnerability, invincibility, or joy etc. Sometimes even bringing us to tears, without music the Earth would be flat 

Finally, Ryse stands for Representing Your Salvation Everywhere. Now this for many can be salvation found in Christ as it is for me, but for everyone that is not the case. Not wanting to make this an exclusive brand for a certain type of people but one of Loving and Uniting us all no matter what. Ryse is a brand for everyone everywhere being proud of our own uniqueness.